Real estate has long been considered one of the most reliable pathways to wealth creation.
For investors looking to grow their portfolios, the question often arises: what is the average return on real estate?
In a market like Montenegro, where property continues to attract both local and international buyers, understanding this figure is crucial before making any commitments.
Montenegro actually offers some of the best real estate opportunities in Europe right now, but most people are unable to gain any benefit because they're chasing fantasy numbers instead of understanding how this market actually works.
From property price insights to the different ways returns are calculated, let’s break down what you need to know about real estate investments in this growing Adriatic market.

What Is the Average Return on Real Estate Funds?
Forget everything you've read about Montenegro returns online.
Most of it is either outdated, made up, or written by people who've never actually owned property here.
Real estate funds in Montenegro are still pretty new, which means most of the average return data you'll find is based on short time periods and cherry-picked examples.
In most global markets, returns typically range between 8% to 12% annually, with rental properties often delivering steady passive income while long-term appreciation boosts total gains.
In Montenegro, this option is still developing, but interest is growing as international firms explore the local market. For those who prefer a hands-off investment with professional management, funds can be a viable alternative.
The advantage of funds is that someone else deals with all the headaches. No midnight calls about broken air conditioners, no arguing with cleaning services, and no panic attacks when tourism numbers drop because of some global crisis nobody saw coming.
The downside is that you're paying management fees that take away some of the returns, and you have zero control over which properties get bought or sold.
Plus, most Montenegro real estate funds are still run by people who are figuring things out as they go along, as there are no decades of track records.
Types of Real Estate Investment Returns
There are several types of real estate investment returns:
Rental Income
Tourist rentals in places like Budva and Tivat can absolutely generate crazy money during the summer. And we’re talking €120-150 per night for a decent two-bedroom apartment.
But the problem is that tourism decreased in months outside July and August, despite what some investors seem to think.
In September, the return might drop to maybe €80 per night. In October? €50 if you're lucky. November through April? You might barely get €30, and that's if you can find anyone willing to visit Montenegro when it's cold and rainy.
So when someone tells you about their amazing rental returns, ask them to show you the numbers for the entire year.
Include vacancy periods, cleaning costs, property management fees, and keep some money aside for any repair emergencies.
Property Appreciation
This is where things get interesting. The properties making the most money aren't always the ones with the highest rental yields. Sometimes they're the boring apartments in neighborhoods that nobody talks about until suddenly everyone wants to live there.
Take Herceg Novi, for example. It went from a place nobody visits to the next big thing in just over eighteen months. Properties that sold for €1,200 per square meter in 2021 are now trading for €2,000+.
The people who saw that coming early made more money on appreciation than most rental properties generate in five years.
The only downside is that appreciation gains are only real when you sell. And selling in Montenegro isn't always straightforward.
Market timing matters. Buyer financing matters. Legal paperwork matters. Sometimes properties that look great on paper sit on the market for months because of issues that didn't show up in the original investment analysis.
Property Price Insights in Montenegro
A lot of investors have no clue how to evaluate property prices in Montenegro because they're using logic from completely different markets.
To understand potential returns, investors need to look at property price insights across Montenegro:
Kotor Old Town has the most expensive properties, costing €3,500 to €4,500 per square meter for anything decent. The rental rates are high too, and you can get €120 to €180 per night during peak season.
But the properties here also come with UNESCO heritage restrictions that limit what you can do with the property. Plus, the Old Town is a nightmare to access with luggage, parking is nonexistent, and noise complaints from neighbors are constant during tourist season.
Budva runs €2,800 to €4,000 per square meter, depending on how close you are to the beach. The closer you get, the crazier the prices become, but also the higher the rental potential.
But people still pay premium prices for properties that are technically near the beach but require a 15-minute uphill walk that kills your rental appeal.
Meanwhile, properties in newer developments outside the historical center might rent for 30% less per night but have twice the occupancy rate because they're actually convenient for families with kids and rental cars.
Podgorica, the capital city, offers more affordable housing options with steady local demand. Prices average around €1,500 per square meter, making it appealing for long-term growth.
Prices are significantly lower in northern regions, often under €1,000 per square meter, but these areas have slower appreciation and limited rental demand compared to the coast.
These price differences directly impact returns. While coastal areas offer higher rental yields, the capital city provides stable occupancy, making both attractive depending on your strategy.

Factors That Impact Real Estate Investment Returns
Infrastructure Changes
Everyone gets excited about infrastructure improvements like new highways, airport expansions, and marina developments. These things absolutely impact property values, but timing is everything, and the impacts aren't always positive.
Sometimes, the property values jump 40% in areas getting new highway access. But, we’ve also seen property values stagnate in areas where new infrastructure brought traffic, noise, and overdevelopment that destroyed the peaceful atmosphere that originally attracted buyers.
The trick is understanding not just what infrastructure is being built, but how it's going to change the character of the area over time.
Sometimes, the best investments are in areas that will benefit from infrastructure improvements without being directly impacted by construction disruption.
Legal and Regulatory Terms
Montenegro is still figuring out how to regulate short-term rentals, foreign property ownership, and taxation.
The rules change periodically, sometimes with minimal advance notice, and compliance can be expensive and time-consuming.
Recent changes requiring short-term rental licenses created paperwork headaches for property owners but also reduced competition from people operating illegal rentals.
The net effect on returns depends on whether you're willing to jump through regulatory hoops that your competitors might skip.
Currency Risk
Montenegro uses the Euro, which sounds simple until you realize that most of the tourism income comes from countries that don't use Euros.
When the British pound or US dollar weakens against the Euro, Montenegro becomes more expensive for those tourists, which directly impacts demand for rental properties.
Plus, if you're funding your investment with non-Euro currency, exchange rate movements can significantly impact your actual returns when converted back to your home currency.
Average Returns on Real Estate Investments
Here's what real people are making on Montenegro real estate:
Tourist Rentals
The properties in prime coastal locations that are properly managed and consistently maintained are generating net returns between 6% to 14% annually.
This is after all expenses, including management fees, maintenance, insurance, and taxes.
The wide range reflects differences in location, property condition, management quality, and market timing.
Properties at the high end of this range are usually newer, in premium locations, and operated by owners who treat rental management like a serious business.
Properties at the low end are usually older, in secondary locations, or owned by people who cut corners on maintenance and management to save money.
Long-Term Rentals
Properties rented to locals or long-term residents generate lower returns but provide steadier cash flow throughout the year.
These properties work better for investors who want predictable income without the seasonal volatility of tourist rentals.
The downside is that long-term rental properties in Montenegro appreciate more slowly than tourist properties in prime locations.
Renovation Projects
Properties that need significant work can generate exceptional returns for investors with renovation experience and strong local contractor relationships.
However, the failure rate is high because most people underestimate renovation costs, timelines, and complications.
Successful renovation projects in tourist areas have delivered total returns exceeding 25% in some cases, but these require hands-on management and significant expertise in local construction practices and regulations.
What Most People Actually Experience

Despite all the success stories, most Montenegro real estate investors earn returns in the 6% to 10% range after all expenses and complications.
That's still an attractive number compared to most other European markets, but nowhere near the fantasy numbers you see in marketing materials.
The investors who consistently beat these averages share a few characteristics. They spend significant time researching before buying, they budget conservatively for expenses, they treat property management seriously, and they're prepared to hold properties through market cycles instead of panicking during temporary downturns.
Most importantly, they understand that numbers tell only a part of the story, but local expertise makes the difference. Let us help you explore properties in Montenegro with the potential to outperform the average returns.